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EVERYTHING YOU NEED
TO COVER US PROPERLY.

This page has the public-facing assets, metrics, principles, and quotes you can use to write about SF Times. If you need anything that is not here, email the editor at eric@sftimes.com and ask. Press kit downloads are free, no embargo, no sign-up required.

Stamped at the bottom of every Saturday issue. They are the contract.

1. Named bylines, always. Every word on this site is written by a named human. No AI bylines, no syndicated filler, no aggregated reposts.
2. One thing per page. The homepage curates. The article reads. The Top Tier guides. The Saturday letter delivers. We don't cross-breed.
3. Specificity over abstraction. Real names, real prices, real dates. The shop owner is a person, not a stand-in for "small business."
4. Editorial firewall. Sponsored entries are labeled. The list still has to meet the editorial bar. Sponsors do not pick stories.
5. Protect the small. If a place can't handle traffic, we describe it without naming it. Hidden spots are the proof.

SF Times is reader-funded. No banner ads, no tracking pixels, no paywall. The publication is sustained by three revenue streams:

1. Reader supporters. Individual contributions, four tiers, $5 to custom amount. Seventy-five percent of every donated dollar pays student journalists and editors. Twenty-five percent goes to five named Bay Area charities, audited annually. See the full breakdown.
2. Editorial sponsorship. Nine packages across three tiers (Saturday underwriting, sponsored articles, ongoing partnerships) ranging from $149 per Saturday to $18,000 per year. Sponsors are named by the editor in our voice. Editorial firewall: angle is ours, facts are theirs to verify. See the full lineup.
3. Print zine. One annual print issue, hardcover, distributed to subscribers and named patrons. Production funded out of operations.

We do not run banner ads. We do not sell email lists. We do not bury sponsorship in native content that pretends to be editorial. The firewall language is on every sponsored placement, not as a footnote, as a featured block.

• Founding Partner cohort opened. First twelve sponsor slots reserved for businesses operating in the Bay Area. Five filled. Seven remaining. Founding partners named on the about page in perpetuity. See partnerships.
• Top Tier guides expanded. Four populated best-of lists at launch: Korean BBQ (5 entries, Eric), Peninsula Coffee (5, Eric), Family-Owned (5, Daisy), Date Night (5, Eric). Quarterly refresh.
• Map of Keepers franchise page. Every published keeper pinned to a San Francisco neighborhood, numbered in order of publication. A visual archive of the city, one block at a time. View the map.
• Reader-funded model formalized. Four contribution tiers from $5 to custom. 75/25 split between operations and named local charities. Public corrections log live. Become a supporter.