About

SF Times.The Keepers.

SF Times publishes one keeper every Saturday: a San Franciscan holding a recipe, a routine, a room, a record, or a refusal the city would lose without them. Reader-funded, no parent company, no paywall, no AI bylines.

What we publish

One profile a week, every Saturday morning. Quarterly Best Of guides written by named editors. Reader-submitted Hidden Spots, vetted by the editor before they appear. Five personality quizzes that each end in a reading list. That's the whole publication.

How we stay free

Readers fund the reporting. We don't run banner ads. We don't sell your data. We don't have a paywall. 75% of every donated dollar pays student journalists and editors. 25% goes to local Bay Area charities, named on the support page, audited annually.

Five principles

1. Named bylines, always. Every word on this site is written by a named human. No AI bylines, no syndicated filler, no aggregated reposts.
2. One thing per page. The homepage curates. The article reads. The Best Of guides. We don't cross-breed.
3. Specificity over abstraction. Real names, real prices, real dates. The shop owner is a person, not a stand-in for "small business."
4. Editorial firewall. Sponsored entries are labeled. The list still has to meet the editorial bar. Sponsors do not pick stories.
5. Protect the small. If a place can't handle traffic, we describe it without naming it. Hidden Spots are the proof.

Who runs it

Eric, founder and editor. Plus Nicholas and Daisy on the bylines. Read the team page for bios.

Where the money goes

Full revenue breakdown lives on the support page. Editorial standards on the standards page. Public corrections log on the corrections page. If we get something wrong we say so.